Batman never gets old. He’s been around for over half a century now and is still kicking ass and taking names in Gotham and beyond.
His strength, humanity, vulnerability, and all the trappings of a self-made man have made him a permanent fixture in our cultural lexicon.
And believe it or not, there are also some pretty profound lessons about blogging and building your brand that you can learn from The Dark Knight:
The more you have, the more you should give back
Bruce Wayne was born a millionaire and used his millions to become a billionaire. Instead of sitting back and enjoying the sweet life, he used his money and influence to change other peoples’ lives for the better, no matter how miserable he was feeling at any given moment. He’s consistently encountered more daily stress and mental torment than the average person could ever bear. But, that’s never kept him from giving back (philanthropy on a grand scale AND crimefighting) to the people he promised to spend his life helping.
The best bloggers never forget that what they do is about building and maintaining community. You write to solve people’s problems, to provide actionable solutions to pressing issues. The key is to never forget that; even when your subscriber count hits the 4, 5 and even 6 figure range. Your readers are the reason you are where you are. The bigger you get, the more you earn, the harder you should push to put out even more content that’s so great people can’t believe it’s free.
Don’t let misfortune defeat you
As a child, Bruce Wayne watched his parents get murdered by a mugger. He could have channeled that anger and depression into a life of crime. He could have easily blamed a delinquent lifestyle on the horrible tragedy he witnessed as a child. Instead, he channeled that insurmountable rage into a force of supreme good and committed his life to helping others not have to suffer through the pain that he felt.
Even when it seems like nothing is going right and there aren’t enough hours in the day, remind yourself that things could always be worse…like, “Batman’s childhood” worse. Blogging is hard work, and it takes a lot of trial and error. The best part is, no one day will ever make or break you. Take the bad days and ask yourself what you can learn from them. Take the good days and figure out what you can do to duplicate those victories.
Don’t be afraid to ask for help
Batman is good at what he does. In fact, he’s amazing at it. There isn’t better fighter, detective, or playboy in all of Gotham. But he still never hesitates to get help from people like Robin, Commissioner Gordon, Batgirl, even his butler Alfred. His support system comes from every walk of life and socio-economic background. And their advice and assistance holds equal weight. Plus, he’d risk life and limb to keep them around.
Know that everyone has something to offer. From A-listers to someone who just installed WordPress a week ago, get in the habit of building genuine relationships. Everyone has a unique path and useful point of view, and when you keep yourself open and available to help others, you never know who might decide to return the favor.
You don’t need permission to be extraordinary
Bruce Wayne realized early on that he didn’t need super powers in order to be a superhero. Even though up until he became Batman, no regular guy had ever been a superhero before. He used the resources he had: his wealth, intelligence, athleticism, determination, and sheer willpower to become HIS OWN vision of success, the best man he could possibly be.
You don’t have to reinvent the wheel, but if you can find a way to use the wheel in a way that no one else has thought of yet, you’re probably onto something! Don’t be afraid to throw tradition to the wind. You don’t have to wait for someone else to dub you an expert before you set out using the knowledge you have to solve peoples’ problems, as long as you’re providing answers that are uniquely you.