How To Get More Subscribers By Writing Less

Would you rather your blog have a stream of accidental visitors who never return, or a community of readers who are actively engaged with what you write?

If your blog is functioning as a public diary, don’t be surprised if traffic slows down and new subscriptions grind to a halt.

The truth is, people won’t discover your blog because they’re looking for intimate details about your life. They’ll do it because they’re looking for a solution to a specific problem.

So if you’re writing without rhyme or reason, most of your first-time visitors will end up just passing through.

Let’s say you write an article about TOPIC X. A fan of TOPIC X then finds their way onto your blog.

They browse a little and realize that your blog isn’t really about TOPIC X at all; it’s actually about TOPICS A through P (which they have no interest in).

So they leave, never to return.

Less is more

If you want to convert more first-time visitors into subscribers, it’s important to have a clear focus instead of tackling every subject under the sun.

Imagine that you’re in need of a new shirt and find yourself standing in front of 2 stores.¬†One is a store that only sells shirts. The other is a convenience store that also has a shirt or two on a rack next to the candy bars.

Which store would you rather go to?

I’m going to take a wild guess and say the first one, since it’s DEFINITELY going to have what you’re looking for in the size and color you need it in.

Choosing a niche doesn’t mean only writing about one thing; it means taking whatever you write and tailoring it so that it still fits within the overall purpose of your blog. That way, the people who end up on your site because they were searching for something specific feel like they actually belong there and can come back whenever they need more information on the same topic.

Here are a few examples of blogs that do a really great job of this:

Erika Napoletano’s RedHead Writing
Erika is a fantastic storyteller who uses a completely uncensored approach to solve reader problems related to online business marketing and social media strategies.

Corbett Barr’s Expert Enough
Expert Enough features a wide variety of topics (from technology to cooking to fitness), but they all fall under the umbrella of getting really really good at very specific life skills.

Brett and Kate McKay’s Art of Manliness
AOM’s content ranges the gamut from fashion and history to parenting and fitness, all under the umbrella of helping men be better fathers, husbands, and well rounded guys in general.

Just because you have a lot you’d like to talk about doesn’t mean you can’t take advantage of the benefits of niche blogging.¬†Defining your goals and how you aim to help your readers is the first step to figuring out what your niche will be.

I want to hear from you. What’s your blog’s ultimate purpose?

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