Are You Scaring Subscribers Away?

Build it, and they will come…right? Wrong.

If you build it wrong, they will come, leave, and maybe even tell a few friends not to bother making the trip.

The only thing worse than not having anyone read your blog is having someone read it and never come back.

So, how do you get more people to read your blog and come back for more?

Here are four things that may be striking your readers as less than professional and keeping them from being repeat visitors.

1. RSS/subscription count widget

In and of itself, there’s nothing wrong with having an RSS/subscription counter widget on your site. But, it’s definitely a bad idea if you don’t have a respectable number of subscribers.

You know what they say, “Nothing attracts a crowd  like a crowd”. If it looks like no one is reading your blog, some people might wonder why THEY should be the ones to go against the grain and subscribe or join your email list.

2. More ads than content

Nothing makes me close a tab or window faster than seeing a blog that’s chock full of ads, with very little content and no comments. Lets face it, you’re not going to make any money from affiliate sales, your own product, or clicks on your ads unless you’re getting alot of traffic.

So, it only makes sense to focus on content and building your readership first. If you have a really great ebook or report to give away as a thank you to the people who are showing their support with a subscription, even better. No one’s going to want to read a brand new blog that makes it clear that it has no intention of providing value to its readers.

3. Dated web design

Every time I see a blog that’s been recently updated with content but still has features such as animated gifs, frames, graphics that were obviously produced with Microsoft Word, or a retina-imploding color scheme, I just about lose it. You pretty much have to be living under a rock to not notice that its been out of vogue since parachute pants.

Just by browsing the internet and being exposed to and participating on great blogs and websites in your niche, it’s easy to see which design trends are fresh and up to date.

There’s just no excuse to have a dated hideous blog, because there are tons of great-looking and affordable WordPress Themes out there that can get the job done without you having to hire or be a web designer.

4. Typos galore

This is crucial, especially if you’re not yet an established blogger. Simple things like misspelling common words, not knowing where to use an apostrophe, or not knowing the differences between too/to/two, or their/they’re/there, or your/you’re can paint a picture of you as unprofessional, careless, or just not very bright.

It’s true, since people can’t see you when they’re reading your blog, you’ll be judged the only other way people know how: the way you write. If the written word isn’t your strong suit, don’t freak out about it… just take a few extra seconds to run a spelling and grammar check before you post.

Need a refresher? Check out 15 Grammar Mistakes That Make You Look Dumb.

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